Announcing aG’s New Partnership With the Ryder Cup
Updated: Aug 31, 2021
aboutGOLF is excited to announce a multi-year partnership with the Ryder Cup!
This partnership ushers in the new area of Modern Golf with an innovative approach to the sport. Modern Golf combines the comradery, competition, and gameplay of traditional golf with data-driven insights, on-demand competition, worldwide social connections, and endless entertainment into a single platform.
“This agreement with aboutGOLF weaves the Ryder Cup’s rich roster of historic golf courses within various forward-leaning technologies and platforms that will deliver unparalleled reality and competitive formats to the newest generations of golf fans,” said PGA of America Chief Commercial Officer Jeff Price. “We’re really excited to work with our friends from aG on our shared vision to make the Ryder Cup experience easily accessible year-round.”
The Magic of Modern Golf
When aboutGOLF developed our first golf simulator over 20 years ago, no one could anticipate the transformative impact technology would have on golf. The leaps and bounds in computer graphics, processing, and machine learning have made it possible to simulate every aspect of the game—from the long drive to a short putt.
While we view true-to-life simulator play as a must-have, we also recognize the world has changed. We know your time is precious. That’s why we provide the most performant experience on any aG Links simulator, give you a way to remotely connect to your game and a community of passionate golfers via aG Locker, and frequently release new aG Content like fresh courses and games for every skill level.
Guy Kinnings, Europe’s Ryder Cup Director, said: “We are delighted to welcome aboutGOLF to the family of worldwide Ryder Cup suppliers. The company’s innovative Modern Golf platform is the perfect fit for the Ryder Cup, which is rightly celebrated as one of the world’s greatest sporting occasions, made special and totally unique in our sport by the fervent atmosphere created by the passionate fans of both sides. I am sure many of these fans will also revel in the Modern Golf experience.”
A New Way to Compete
Because our platform is software-based and cloud-enabled, you can access your game data, milestones, records, and achievements whether you’re on aG Data, playing on aG Links, or catching up on aG Locker. Use aG Locker to register for an online event, take your swings at any aG Links simulator, and see how you rank as a tournament progresses.
aG has modernized indoor golf competition with aG Tour. Golf fans of all ages can compete in online competitions infusing traditional golf with esports. For more information on aG Tour, visit the aG Tour page.
"Golf is the only sport you can take and replicate in a full esports platform,” said Brett Campbell, CEO of aG. “Over the next ten years, Modern Golf will evolve into something we’ve never seen before. I can picture a stadium with twenty-four people competing on simulators for a purse of three to four million, and the top two finalists dueling side-by-side on a giant screen. This partnership takes Modern Golf to a new level and we are proud to be the Official Golf Simulator of the Ryder Cup”
More Ways to Play Coming Soon
“aG and the Ryder Cup are opening new avenues to the game of golf for current and future generations,” said Isaac Roybal, VP of Marketing at aG. “aG Tour participants around the world have created unforgettable experiences competing with friends and family, so we’re thrilled to offer to partner with the Ryder Cup. Walk in the footsteps of legends by playing tournaments featuring iconic Ryder Cup venues.”
By bringing aG and the Ryder Cup together, “Modern Golf” will continue to gain traction and encourage even the most casual golf fans to improve their game through data and science. Furthermore, it will take the most experienced golfers and pin them up on historic Ryder Cup venues and challenge each individual to see how they match up against the Pros.