of the PGA TOUR
Tee's Golf Grill
Tee’s Golf Grill opened in February 2011 with ten aboutGolf PGA TOUR Widescreen Simulators. The facility is in Chesterfield, MO, and is not the first indoor golf facility in the area. Tatsächlich, the nearest competitor is approximately five geographic miles from Tee’s Golf Grill.
Tee’s Golf Grill employs a specialized reservation system, whereby the management has tracked 1,200 demographically unique patrons and implements targeted marketing based on the characteristics of those demographics. Some marketing strategies have been specifically tailored to individual patrons.
In addition to PGA TOUR Simulators, Tee’s Golf Grill features a full-service bar and grill, with the majority of patrons utilizing the simulators.
As previously noted, Tee’s Golf Grill is the second indoor facility within a close geographic location, which has presented competitive challenges, as well as an existing marketing platform.
Because Tee’s Golf Grill’s audience is at least minimally educated on the concept of indoor golf technology, the business has not faced a challenge of education, but has instead had to focus on strategies to convince patrons to visit their location over competitors.
Ten PGA TOUR Simulators, equipped with the realism and accuracy offered only by aboutGolf systems. Tee’s Golf Grill needed to provide a truly superior indoor golf experience to thrive in a marketplace with nearby competition. Putting in world-class simulators created a sustainable and enjoyable indoor golf experience to set Tee’s apart.
In addition to providing initial branding and marketing support, aboutGolf collaborated with Tee’s Golf Grill throughout its inaugural year to encourage continued successes.
Tee’s Golf Grill was able to realize notable success within its opening four months of business. Through its initial opening sales and a subsequent Groupon campaign, the establishment had successfully booked 9,200 hours of simulator time in fewer than 20 weeks of opening.
What others have to say...
Viele Dinge werden entdeckt, wenn Golfer auf dem AboutGolf Ausrüstung. Dinge, die meine Schüler kann nicht abstreiten, und es erleichtert den Lernprozess.- Rick Koscher, Besitzer, Golf-Wetten Studio
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