Case Study

皮斯高尔夫球场

Portsmouth, New Hampshire

Pease Golf Course is a public course located in Portsmouth, NH. The facility celebrated the grand opening of its new clubhouse in early 2010, which features four aboutGolf PGA TOUR Classic Simulators that include the premium TPC Collection. Its first full indoor season was December 2010 – March 2011.

Pease Golf Course utilizes its PGA TOUR Simulators primarily in the winter, December – mid-March, but also sees notable usage throughout the year during inclement weather and other periods of unfavorable outdoor conditions.

In addition to highlighting the simulators, Pease also features food and beverage in a lounge utilized by indoor clientele.

The Challenge

As the only local facility featuring indoor golf technology, Pease has capitalized on the desire of area golfers who wish to play year-round and have traditionally patronized private or semi-private clubs, including a younger generation historically absent from the public course.

此外, the facility easily established itself as a venue for indoor events – such as club fittings by Titleist – as well as numerous tournaments, contests, private gatherings and charity events.

The Solution

Four aboutGolf PGA TOUR Simulators, custom designed for the Pease Golf Course Clubhouse and featuring the TPC Collection.

此外, aboutGolf has provided supplemental public relations support, highlighting the club’s notable inaugural year success

The Results

Through an extremely successful internal marketing campaign – primarily emails, website promotion and word-ofmouth – Pease realized a first-year revenue that was more than double its projection. The facility’s final numbers were $93,000 from simulator sales and an additional $20,000 in food and beverage sales.

The upcoming year promises to be equally successful with requests for events, gatherings and leagues already being taken. 此外, the club has revisited its food and beverage offerings and will introduce an updated menu for the 2011 – 2012 indoor season.

What others have to say...

我们确保模拟器技术的过程中找到最好的技术，以满足我们的需要，完全是基于. 我们的研究证实，PGA巡回赛模拟器是唯一的产品，最终测量发射数据的准确性和建模球的飞行要求，我们需要
- 丹Overleese, 运营副总裁, 高尔夫频道

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