Case Study

Glen View Club

Golf, Illinois

Glen View is a private golf club located in Golf, Illinois, near Chicago. Designed by William S. Flynn, the Glen View opening in 1897 and features 6,990 yards of golf from the back tees for a par of 72. The course rating is 72.1 and it has a slope rating of 138 on Bent grass.

The Challenge

Glen View had unused space in its basement that was not driving revenue, nor supplying any patron satisfaction. As well, given the Midwest location of the club, both instruction and social golf were limited by weather and daylight. The club was looking for ways to leverage the available space to create revenue and member value.

The Solution

A single aboutGolf PGA TOUR Classic Simulator, with a standard enclosure, accompanied by a simple atmosphere for enjoying food and beverage while playing a round, participating in a league or taking a lesson.

Glen View opted to make food and beverage available without overhead using a supply of snacks and drinks and an honors system payment policy. Members may also order off the clubhouse menu and have their ordered delivered.

The Results

Before signing a purchase agreement with aboutGolf, Glen View sold enough pre-paid indoor simulator memberships to its club members to cover the entire cost of the simulator purchase. Within the first year of operation, Glen View saw a 50% return on the investment and had sold indoor simulator memberships to 23% of their outdoor members. There was also an increase of $150/indoor member in food and beverage over the winter months.

What others have to say...

We continue to partner with aboutGolf for our in-store simulator needs because of their proven commitment to innovation and customer support
– Stephen McDonnold, CIO, PGA TOUR Superstore.

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